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THE IMPACT OF RADIO ADVERTISING ON A BUSINESS

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In business, it's always a good idea to have options.  Even if you're happy with your newspaper or social media advertising results, radio advertising will increase your responses from customers because our reach is so widespread, especially with 50,000 watts at our disposal!What has... Read More.

KEEP YOUR ADVERTISING GOAL IN MIND

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If you advertise on the radio, keep your end goal in mind when you're writing your ad.  Are you investing ad money into building brand awareness in the minds of your potential customers, or are you trying to close a sale on a particular... Read More.

RADIO ADVERTISING ON WEEKENDS

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If you advertise your business on the radio, try running your ads on weekends as part of your schedule.  People will be barbecuing, running errands, or swimming.  They'll usually be playing the radio in the background, and they're going to hear YOUR ad.  Radio... Read More.

EFFECTIVE PSA ADVERTISING

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If you have a Public Service Announcement and you're serious about reaching people, consider purchasing radio ads instead of sending your information to radio stations as a PSA.  Public Service Announcements aren't given very much airtime.  They're used as fill-ins when a paid ad... Read More.