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On WGNL Now

DL Hughley Show
DL Hughley Show
2:00pm - 6:00pm

On WGNG Now

DL Hughley Show
DL Hughley Show
2:00pm - 6:00pm

THE IMPACT OF RADIO ADVERTISING ON A BUSINESS

In business, it's always a good idea to have options.  Even if you're happy with your newspaper or social media advertising results, radio advertising will increase your responses from customers because our reach is so widespread, especially with 50,000 watts at our disposal!What has...

KEEP YOUR ADVERTISING GOAL IN MIND

If you advertise on the radio, keep your end goal in mind when you're writing your ad.  Are you investing ad money into building brand awareness in the minds of your potential customers, or are you trying to close a sale on a particular...

RADIO ADVERTISING ON WEEKENDS

If you advertise your business on the radio, try running your ads on weekends as part of your schedule.  People will be barbecuing, running errands, or swimming.  They'll usually be playing the radio in the background, and they're going to hear YOUR ad.  Radio...

EFFECTIVE PSA ADVERTISING

If you have a Public Service Announcement and you're serious about reaching people, consider purchasing radio ads instead of sending your information to radio stations as a PSA.  Public Service Announcements aren't given very much airtime.  They're used as fill-ins when a paid ad...