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Advertising Strategy

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SET UP A MONTH TO MONTH SCHEDULE

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Consistency in advertising is critical when it comes to getting clients. It will be in your best interest to advertise with our stations regularly, so make WGNL/WGNG part of your company's monthly budget. Customers will hear your ads, even if they're only half listening while... Read More.

HOW MANY SPOTS SHOULD I BUY AT A TIME?

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Make sure you buy at least 10 spots. Plan to spend $180 to $200 for a campaign, minimum. If you're going to pay for advertising, set your campaign up strategically so people will hear your ad. By the way, it won't do you much... Read More.

THE IMPACT OF RADIO ADVERTISING ON A BUSINESS

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In business, it's always a good idea to have options.  Even if you're happy with your newspaper or social media advertising results, radio advertising will increase your responses from customers because our reach is so widespread, especially with 50,000 watts at our disposal! What has... Read More.

The Difference Between “Price” and “Cost”

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Our radio station represents a quality investment in what you're advertising. You'll get more votes, sales, etc., by advertising with us than you will with other radio stations in the Mississippi Delta. I don't make that statement lightly. We have the largest coverage map... Read More.

HOW MUCH DOES IT COST TO ADVERTISE ON WGNL/WGNG?

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Live remotes are a fantastic way to promote events or political campaigns! A live remote includes fifteen 30-second ads to let listeners know about the upcoming remote. A live remote costs $250 per hour. It's required that at least two hours be purchased. Therefore,... Read More.

Our Station’s Accepted Payment Methods

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When you buy advertising from our radio stations, the transaction will be smoother if you know in advance which payment methods we accept. Currently, we don't accept debit or credit cards. However, we accept cash, checks, and the ever-popular CashApp, which is VERY convenient... Read More.

THE IMPORTANCE OF LIVE REMOTES

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Memory is often tied to a particular experience that evokes a specific emotion.  This is why birthdays or anniversaries are important to us.  How can this be to your advantage if you're running a sale or running for political office?  When you schedule a... Read More.

KEEP YOUR ADVERTISING GOAL IN MIND

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If you advertise on the radio, keep your end goal in mind when you're writing your ad.  Are you investing ad money into building brand awareness in the minds of your potential customers, or are you trying to close a sale on a particular... Read More.

RADIO ADVERTISING ON WEEKENDS

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If you advertise your business on the radio, try running your ads on weekends as part of your schedule.  People will be barbecuing, running errands, or swimming.  They'll usually be playing the radio in the background, and they're going to hear YOUR ad.  Radio... Read More.

WATTAGE MATTERS!

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If you plan to advertise your business or political campaign on the radio, do your research FIRST.  When it comes to radio advertising, numbers MATTER.  Go online to find the wattage of the radio stations in your area.  The higher the wattage, the greater... Read More.

EFFECTIVE PSA ADVERTISING

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If you have a Public Service Announcement and you're serious about reaching people, consider purchasing radio ads instead of sending your information to radio stations as a PSA.  Public Service Announcements aren't given very much airtime.  They're used as fill-ins when a paid ad... Read More.

BLOCK TIME ADVANTAGES

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If you advertise your business on the radio, try having your ads run between the hours of 6:00 AM and 10:00 AM, or 3:00 PM and 7:00 PM.  Popular syndicated radio shows are scheduled during these times, so you'll get a loyal audience that's... Read More.