In business, it’s always a good idea to have options. Even if you’re happy with your newspaper or social media advertising results, radio advertising will increase your responses from customers because our reach is so widespread, especially with 50,000 watts at our disposal!
What has been the impact of radio advertising for our customers?
We have many wonderful clients!
One of our clients is a grocery store. Since this particular store started buying advertising on WGNL-FM and WGNG-FM, sales have increase by 30%! The parking lot has been much fuller in front of the store, with customers coming from farther distances to take advantages of the fantastic weekly specials! I’m more used to it now, but I really wondered in the beginning why there were so many cars in the lot. Was it the first of the month? Was it the third of the month? Was there a big sale going on? Why, no! Actually, I was simply witnessing the result of our carefully tailored radio advertising!
Another of our clients sells clothing. Some of his items are difficult to find because they’re in large sizes that aren’t readily available except online. Before he started advertising through our stations, the store didn’t get very much traffic. That clothing store has since seen a significant uptick in traffic and sales! The owner is thrilled and surprised at the return on his advertising investment! We hope that things continue to go well for this little store!
Radio advertising is effective and definitely worth the financial investment! We can’t wait to have YOUR business as a valued client here at WGNL-FM and WGNG-FM!
