If you plan to advertise your business or political campaign on the radio, do your research FIRST. When it comes to radio advertising, numbers MATTER. Go online to find the wattage of the radio stations in your area. The higher the wattage, the greater the area your ad will reach. For example, a 50,000 watt station is going to have a larger coverage map than a 10,000 watt station, or even a 25,000 watt station. The higher the wattage, the more potential customers or voters you’ll be able to reach. Do your research FIRST so you can take full advantage of this POWERFUL advertising medium!