If you plan to advertise your business or political campaign on the radio, do your research FIRST. When it comes to radio advertising, numbers MATTER. Go online to find the wattage of the radio stations in your area. The higher the wattage, the greater the area your ad will reach. For example, a 50,000 watt station is going to have a larger coverage map than a 10,000 watt station, or even a 25,000 watt station. The higher the wattage, the more potential customers or voters you’ll be able to reach. Do your research FIRST so you can take full advantage of this POWERFUL advertising medium!
Catherine Sheffield
Catherine Sheffield is a three-time author, photographer, singer/songwriter, and voiceover artist from Greenwood, MS. She has written and recorded a small handful of short raps. She has three YouTube channels. Catherine hopes to learn to record radio spots for the two stations. She is thrilled to be working in the radio industry and is excited whenever she learns something new!
