If you advertise your business on the radio, try running your ads on weekends as part of your schedule. People will be barbecuing, running errands, or swimming. They’ll usually be playing the radio in the background, and they’re going to hear YOUR ad. Radio can reach people who live in rural areas, too. Not everyone has satellite tv or social media. Statistically, older people tend to shy away from social media. However, most people have radios. Also, when people listen to the radio while driving, your ad can reach every person in the vehicle. Your ad can be heard in people’s homes, in businesses playing the station, and on cellphones when people use the radio station’s website. Strong, steady radio advertising will help people know that you’re SERIOUS about growing your business. Don’t overlook this powerful tool!